Lead Quality Explained: From Facebook Form Leads to Self-Booked, Vetted Appointments

Lennart Andreas

Published on: 07/06/2025

Not all leads are created equal. This guide breaks down the four key lead types—from Facebook forms to self-booked calls—and explains which ones truly drive revenue.

Lead GenerationB2B MarketingSales ModelsPay Per Appointment

Pay Per Appointment Meaning: Definition, Benefits & Examples

Lennart Andreas

Published on: 18/05/2025

Discover what "pay per appointment" means, how it works, and why businesses use it to generate real meetings with qualified leads.

Lead GenerationB2B MarketingSales Models